What are the best tricks to increase Facebook engagement?
What is actually favored by Facebook’s algorithm?
First of all you have to understand that beyond the fact of increasing users’ interactions and the sense of community among your followers, getting more engagement from your posts will have a real impact on your reach. Which will help you regain some of the organic loss from the latest tweaks of the newsfeed’s algorithm.
Here are 3 easy tricks I successfully applied to increase Facebook engagement.
1° post job offers, each time you have a new position
In these days of employment scarcity, job offers are in high demand. Moreover, Facebook users love sharing job offers (when they’re legit) because it gives them the true feeling of helping others, which in turn subtly broadcasts a positive image through their digital network. I’ve seen huge numbers of “shares” from the job offers I posted for my clients on their Facebook page*.
Beyond collecting applications for the advertised vacancy, job offers are a very efficient way to promote your company and increase Facebook engagement.
2° post 360° photos (or 360° videos)
Strategically Facebook has been investing a lot of efforts (& money) in promoting the 360° format since their acquisition of Oculus. Which means that their newsfeed algorithm is craving for your 360° posts, another guaranteed source of increased engagement.
Videos are great for your reach VS engagement ratio since the engagement counter is incremented each time someone plays a video. Whereas the fact of merely seeing a photo doesn’t count as “engagement”.
3° share photo albums featuring 10+ photos
This is probably the best piece of advice I can give you to increase your engagement rate: post photo albums. When sharing galleries of photos of contemporary houses for one of my clients, I saw a huge increase in the engagement VS reach ratio, simply because Facebook users started browsing the galleries, each “next” click/tap to another photo incrementing the engagement counter.
A mix of short (360°) videos and photo albums will significantly improve your engagement statistics.
* One more thing before you leave: don’t forget to boost all your best posts after you see some initial traction. Even $2 a day will have a major impact on your numbers. I know it sounds like a blatant Facebook advertising pitch but if you compare the ROI of $60 per month spent on Facebook post boosting VS $60 invested in traditional PPC, believe me, you’ll understand why I’m advocating systematic post boosting. Mix internal (fans of your page) & external (custom audiences) targets to avoid competing / bidding against yourself in the newsfeed.
I hope my advice will help you increase Facebook engagement for your business.